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No account managers

Everything an agency sells you, minus the agency.

Media buying, creative strategy and AI creative. Three seats, month to month, seven days' notice. The person in the pitch is the person in your account.

Borrow a seat See the record

$0.9M → $4.5M a month on Meta, in one quarter·$70M+ spent profitably·Seven days' notice

01 / The record

Accounts we ran.

Figures come straight out of the client's ad account. Names appear once that client has cleared them. Never before.

$70M+ Spent profitably, all accounts

Ask for the full exports →

001Skincare brand $0.9M → $4.5M/mo Jun–Aug 2026 Paid spend $11.0MCPA −16%New-cust. ROAS +25%Purchases 211,270

002Supplement brand $8.96M spent Meta ROAS 2.72CPA $43.60Revenue $24.4MPurchases 205,691

003Supplement brand $8.33M spent TikTok ROAS 1.77CPA $34Conv. value $14.7MPurchases 246,267

Raw exports

Straight out of the accounts.

Every figure in the table above comes out of one of these. An agency sends you a deck with the numbers retyped into its own chart. This is the screen we work from. Click any of them to read it full size.

02 / Why this exists

You hired an agency. You got an account manager.

The senior people in the pitch are on four other accounts by the time you sign. Your question goes to someone whose job is to relay it, and your month ends with a deck instead of an answer.

We sell the opposite. The person who does the work is the person you talk to, in your Slack, on your accounts, with nothing in between.

That's all we do.

No strategy retainer attached to the media buying. No production minimum attached to the strategy. No twelve-month term attached to any of it.

03 / The seats

Three seats. Pick one.

01Media
buying Meta and TikTok, hands on keys. Account structure, scaling, budget shape, offer tests. Call it in when spend has been flat a quarter, or CPA has climbed three weeks running.Up to $400K a month managed · on the keys daily · one weekly read, three numbers and a sentence $3,500/mo 02Creative
strategy Angles, hooks, offers. Every ad tagged by its parts, so you learn which hook, frame and offer moved the number, and the next batch gets built from that. Call it in when one ad works and nobody can say which part is doing the work.10 briefs a week · every live ad tagged · one weekly read of what moved $4,000/mo 03AI
creative Statics, motion and AI UGC out of one seat, in 4:5, 1:1 and 9:16. Hooks mined from your own reviews, not invented. Call it in when you need forty ads this month and your designer can give you four.10 static concepts and 30 video concepts a month · first version in 48 hours · you buy the generation credits at cost $3,000/mo —The whole
bench All three seats, one invoice. $1,500 less than borrowing them separately, and the only discount on this page. $9,000/mo

04 / Media buying

Three accounts. No narrative.

Case 001 is three charts on one scale each: spend indexed to 100 at week one, CPA in dollars, purchases in units. Never two scales on one plot. The other two are the raw exports.

Case 001 · Skincare · 13 weeks · Meta + Google

$0.9M → $4.5M/mo

Meta ran at a $889K monthly average before we took it. July closed at $4.5M, and the quarter totalled $11.0M across paid. CPA came down 16% and new-customer ROAS went up 25% while the spend tripled.

Case 001 weekly figures
Week	Spend index	CPA	Purchases

Case 002 · Supplements · Meta

2.72 ROAS

$8.96M spent, $24.4M back, 205,691 purchases at a $43.60 CPA. A second account at eight figures, so the first one is not a one-off.

$8.96MSpent

$24.4MConversion value

205,691Purchases

$43.60CPA

Case 003 · Supplements · TikTok

246,267 purchases

$8.33M spent on TikTok at a 1.77 ROAS and $14.7M in conversion value, at a $34 CPA across 444M impressions. Same process, a platform most agencies still guess at.

$8.33MSpent

$14.7MConversion value

1.77ROAS

$34CPA

05 / Creative strategy

Anyone can make forty versions. The learning is what you keep.

Iteration is what every agency sells, and it buys you about a month. We tag every ad by its parts, read which part moved the number, then build the next batch out of that.

Account baseline · index 100

01 / TagEvery ad, by its parts

02 / ReadWhich part moved the number

03 / Build newNext batch starts from the winners' parts

Cleared the baseline 6 / 40

06 / AI creative

Volume, at a standard you'd have approved anyway.

If it reads as AI, it doesn't ship. If your brand won't run AI creative at all, the same process runs on your photography.

10/moStatic concepts in 4:5, 1:1, 9:16

30/moVideo concepts in 9:16, 4:5

48 hrsBrief to live ad

YoursSource files and prompts, day one

07 / AI UGC

The hooks are mined from your reviews, not invented.

Step 01 / Mine

Read every review you have

Not for sentiment. For the one phrase a customer used that no copywriter would have written.

"I finally stopped waking up at 3am."

Step 02 / Make

Put it in five mouths

Testimonial, unboxing, POV, street interview, listicle. Same sentence, five deliveries, live inside a week.

30 video concepts a month · 1080 × 1920 · captions burned in

Step 03 / Move

Give the winner to a human

Once the data says which sentence works, you spend real creator money on the one that already earned it.

Creator brief written from the winning cut

08 / The work

Ads we made.

Judge the AI question yourself. Every one of these ran on a live account. Note how often the same concept appears two, three, four times with a different first line. That is the unit of work. Hover to preview, click to watch it full size.

“Day 3. Still nothing.”
BelliWelli · UGC · hook A

“Not pooping every day? Keep watching.”
BelliWelli · UGC · hook B

“95% of us don’t eat enough fiber.”
BelliWelli · UGC · hook C

“Number two used to be my number one problem.”
BelliWelli · UGC · hook D

“What I actually pack for vacation.”
BelliWelli · UGC · hook A

“TSA is not ready for this.”
BelliWelli · UGC · hook B

“What’s in my carry-on.”
BelliWelli · UGC · hook C

“Three things I’d tell my 30-year-old self.”
Quasi · UGC · hook A

“Three things I’d tell my 30-year-old self.”
Quasi · UGC · hook B

“Three things I’d tell my 30-year-old self.”
Quasi · UGC · hook C

Timmy, 6, holds a retirement press conference.
Llama Naturals · AI video

Timmy as the Godfather.
Llama Naturals · AI video

“Did anyone play with you?” A Pixar-style short.
Mindset Cards · AI animation

Statics

BelliWelli static: “Bloated and BACKED UP?” — “Bloated and BACKED UP?”
BelliWelli · static

BelliWelli static: “One scoop, four things your gut needs.” — “One scoop, four things your gut needs.”
BelliWelli · static

MaryRuth’s static: “A hair growth vitamin you drink instead of swallow?” — “A hair growth vitamin you drink instead of swallow?”
MaryRuth’s · static

MaryRuth’s static: “Three weeks is how fast women in the study saw thicker, fuller hair.” — “Three weeks is how fast women in the study saw thicker, fuller hair.”
MaryRuth’s · static

Llama Naturals static: “Which pile do you want your kid eating?” — “Which pile do you want your kid eating?”
Llama Naturals · static

Llama Naturals static: Superfood nutrition meets goodbye constipation. — Superfood nutrition meets goodbye constipation.
Llama Naturals · static

Barfer’s static: “Dein unkomplizierter Einstieg ins Barfen.” — “Dein unkomplizierter Einstieg ins Barfen.”
Barfer’s · static

09 / How we operate

What you're not paying for.

Half of an agency invoice is coordination. We removed the coordination instead of discounting it.

Not included, on purpose

An account manager between you and the work

A forty-slide monthly performance deck

A six-month minimum term

Juniors learning the platform on your budget

A markup on the credits that made your ads

Files that stay with us when you leave

Included, always

Matt, in your Slack, answering directly

Three numbers and one sentence, every week

Month to month, seven days' notice

A twelve-year operator on the keys, every day

An answer the same day, usually within the hour

Every file and prompt in your Drive from day one

10 / Getting started

Four steps. None is a discovery call.

Day 0

Tell us the gap

One paragraph in the form below. "Our buyer is good but we never have enough ads" is a complete brief.

Day 2

We join your Slack

Your channel, your tools, your ad account. No portal, no onboarding series.

Week 1

First ads live

Then one report a week: ads live, CPA against last week, winners found.

Any month

Keep, add or return

A seat not earning its rate goes back with seven days' notice.

11 / The bench

Three people. That's the company.

Matt runs every account and every brief. Luka and Gordan work inside that process, not between you and it, which is why you only ever brief one person.

Matt Rupcic

Media Buyer | Creative strategist | +$70M in ad spend

Luka

+15 years of experience as an audio engineer and video editor

Gordan

Media Buyer | Creative Strategist | +$10M in ad spend

12 / Rates

Tick the seats you need.

The price is on the page because you shouldn't have to sit through a call to find out whether you can afford us.

Month to month · 7 days' notice No setup fee · no media commission Generation credits at cost · no markup You keep every file and account Meta and TikTok · we sit alongside your team If it reads as AI, it doesn't ship Matt is on every seat you take

01Media buyingMeta and TikTok, hands on keys$3,500 02Creative strategy10 briefs a week, tagged reporting$4,000 03AI creative10 statics and 30 videos a month$3,000

Two seats$6,500

Take all three and it's $9,000 a month instead of $10,500.

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